FORITE
2021
2021
A collaborative research project between studioplastique and Snøhetta lead to the development of the Forite tiles. Launching at Milan Design Week.
The brand identity was created by me and Mathias Malm for Snøhetta. With the overall focus on sustainability we developed a brand presence that communicates clearly and ensures a holistic expression. With a visual signature inspired by the universal recycling icon, no unnecessary use of colour and a slim mono typeface, the experience of Forite tiles go beyond the physical products.
The brand identity was created by me and Mathias Malm for Snøhetta. With the overall focus on sustainability we developed a brand presence that communicates clearly and ensures a holistic expression. With a visual signature inspired by the universal recycling icon, no unnecessary use of colour and a slim mono typeface, the experience of Forite tiles go beyond the physical products.
